The PR Styleguide: Formats for Public Relations Practice

$88.95

Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.

A new list of editing marks most commonly used in the PR field.

Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work?

A wealth of updated and expanded topics, including pitch letters, media advisories/alerts, audio news releases, ethics, and more.

Expanded chapter on websites (Chapter 16), including discussions of using email for news releases, using a section of a website as a "newsroom," and the strategy of using video email.

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