The PR Styleguide: Formats for Public Relations Practice

The PR Styleguide: Formats for Public Relations Practice
$88.95
  • Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.
  • A new list of editing marks most commonly used in the PR field.
  • Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work?
  • A wealth of updated and expanded topics, including pitch letters, media advisories/alerts, audio news releases, ethics, and more.
  • Expanded chapter on websites (Chapter 16), including discussions of using email for news releases, using a section of a website as a "newsroom," and the strategy of using video email.
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