The PR Styleguide: Formats for Public Relations Practice

$88.95

Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.

A new list of editing marks most commonly used in the PR field.

Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work?

A wealth of updated and expanded topics, including pitch letters, media advisories/alerts, audio news releases, ethics, and more.

Expanded chapter on websites (Chapter 16), including discussions of using email for news releases, using a section of a website as a "newsroom," and the strategy of using video email.

No properties for this product.

Related Products

Tommy Hilfiger Women's 1781069 Fashion TH Logo Red Silicon Watch

Brand: Tommy Hilfiger

Quartz movement

Red silicon strap

TH logo white dial

Metal case

Water-resistant to 99 feet (30 M)

95.00$

Harvey Birdman, Attorney at Law, Vol. 3

Brand: WHV

HERE IT IS! HARVEY BIRDMAN, ATTORNEY AT LAW, THE THIRD DVD!Yep, that's right: THE THIRD DVD! How many shows can say they've got three DVD-- I'm sorry? All right. "Green Acres," but that was aic. How many recent sho-- "Full House"? SIX DVDs?! You've gotta be kidding! Friggin Saget. All right, how many animated, 15 minute shows with horny hippopotami and nearly incenstuous one-eyed father/superhero

29.98$