The PR Styleguide: Formats for Public Relations Practice

The PR Styleguide: Formats for Public Relations Practice
$88.95
  • Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.
  • A new list of editing marks most commonly used in the PR field.
  • Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work?
  • A wealth of updated and expanded topics, including pitch letters, media advisories/alerts, audio news releases, ethics, and more.
  • Expanded chapter on websites (Chapter 16), including discussions of using email for news releases, using a section of a website as a "newsroom," and the strategy of using video email.
    • No properties for this product.

    Related Products

    Totally spaced. Reclaim your kitchen and nearly double your workspace with this professional must-have, a solid hardwood butcher block atop a stainless steel base that is ready go to where you do on locking casters. 1-year warranty.
    Catskill Craft Butcher Block Cart, Craftsman Stainless Steel

    Brand: Catskill Craft

    Totally spaced. Reclaim your kitchen and nearly double your workspace with this professional must-have, a solid hardwood butcher block atop a stainless steel base that is ready go to where you do on locking casters. 1-year warranty.
    669.99$
    See More
    Pear-shaped raspberry crystal is set in sterling silver on these classic Judith Ripka earrings.
    Judith Ripka Sterling Silver Pear Stone Earrings with Raspberry Crystal

    Brand: Judith Ripka

    Pear-shaped raspberry crystal is set in sterling silver on these classic Judith Ripka earrings.
    350.00$
    See More
    Zoic Men's Ether Mountain Bike Shorts with RPL Essential Liner
    Zoic Men's Ether Mountain Bike Shorts with RPL Essential Liner

    Brand: Zoic

  • Essential RPL featuring ZO-Wick chamois pad and tagless labels that eliminate irritation
  • Integrated air flow ventilating panels and fusion gusset
  • Flat front waistband with snap and zip fly closure, elastic back waist, and Velcro side adjuster tabs
  • Locking zippers with logo tabs stay shut while you ride
  • 2 front hand pockets, 2 leg zip pockets, a stealth rear zip pocket, and a tech pocket for cell phone with headphone cord control g ...
    • 78.95$
    See More
    Afterglow AX.1 Controller for Xbox 360 - Red
    Afterglow AX.1 Controller for Xbox 360 - Red

    Brand: PDP

  • Color coded circuit board and LED lighting system
  • Three modes of AFTERGLOW lighting for any mood: on, off, and vibration
  • Hardcore gamer control layout for the competitive edge
  • Available in three striking colors: green, blue, and red
  • Officially licensed by Microsoft
    • 29.99$
    See More
    No comments.
    Only logged user can submit comment. Please Login or Register